CASA LOEWE has become one of the firm’s most attractive concepts: it implies luxury, intimacy, and culture in ways that perfectly match the exquisiteness and charm of the Spanish fashion house. The idea behind the CASA LOEWE concept, which emerged from the presentations of LOEWE’s collections at the Maison de l’UNESCO in Paris, is to simulate the dreamt-up home of an avid art collector.

In LOEWE’s recently-opened store in New Bond Street, in one of London’s most iconic neighbourhoods, this unique concept serves as a link between the contemporary spirit of the LOEWE Craft Prize and the annual Miami Chance Encounters art exhibition series. The beautifully designed store, which occupies the three floors of an historic building, showcases a cylindrical lift and floating spiral staircase that takes its cue from the Georgian period.

Since Jonathan Anderson took over as the fashion house’s Creative Director, the firm has made its presence in the UK capital known. The second floor of the New Bond Street CASA LOEWE will showcase a series of permanent and rotating art pieces, an impressive kaleidoscope of design, craftsmanship, and modernity. There are currently 14 works -including three oak vessels by Ernst Gampierl, the winner of the inaugural 2017 LOEWE Craft Prize, and a series of 15 photographs by Alair Gomes- all strategically placed throughout to surprise and charm CASA LOEWE’s visitors. Some of the artists whose works are currently on exhibit are none other than Anthea Hamilton, Edwin Lutyens, William Turnbull, Grayson Perry, Nicholas Byrne, Giorgio Griffa, Caragh Thuring, Daniel Sinsel, Axel Vervoodt, Ron Nagle, Alvaro Barrington, Magali Reus and Justin Fitzpatrick.

Photo Captions: Anthea Hamilton, Vulcano Table. Daniel Sinsel, Butzenbrille. Alvaro Barrington, Been around the world -2.