Jeweler Ramón Puig Cuyàs, accompanied by art critic and historian Daniel Giralt-Miracle, participated in the LOEWE Talk “The human factor in current creation” that took place last week in Loewe Barcelona. This store now houses Ramón Puig´s brooches, fostering a unique opportunity to admire and learn about the work of the Spanish jeweler and his link with the new LOEWE collection.

Ramón Puig explained that from the very beginning he has tried to “make jewelry that would appeal to people who do not like jewelry”. “The value of materials”, so important in this field, is not a priority for him. He believes in modernising jewelry which means “connecting the pieces with their origin, with their symbolism, and avoiding ostentation”. A true artistic “creation is the act of doing it all by yourself, of participating in the whole process”, and “doing things well really makes you happy”.

The jeweler says that “reviewing the past to build the future is key”. He insisted that “in order to transform something we must be aware of where we come from” and he defended the idea of ​​”recovering old traditions by inserting them in different time frames”.

That was precisely the goal of Jonathan Anderson in his collection created from these jewels. T-shirts feature abstract prints inspired by the work of Ramón Puig Cuyàs, a perfect metaphor for LOEWE’s creative spirit and philosophy.

Exhibition of brooches by Ramón Puig Cuyàs, throughout October 18 at the LOEWE Store in Paseo de Gracia, 35, Barcelona.

Photographs: Ramón Puig Cuyàs and Daniel Giralt-Miracle, brooch by Puig Cuyàs and T-shirt from the LOEWE Fall Winter Men’s Collection 2015 © Poncho Paradela for LOEWE, 2015.