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CASA LOEWE, located in the heart of the Salamanca district in Madrid, is the largest and first flagship in Spain that follows the new store concept introduced by Jonathan Anderson and presents a selection of works from the LOEWE FOUNDATION Art Collection.
“I was involved in all aspects down to small details, technical things and every material used”, says Anderson. “It’s a very important project to me, because It is about reconnecting with where LOEWE is from.” A serene backdrop of warm neutral materials, serve to offset original British antiques, an important selection of artworks, and LOEWE’s vast product offering.
Among the art chosen by Anderson and acquired especially for the space are Works by Edmund de Waal, Richard Smith, Gloria García Lorca and perhaps most prominently, a wall-spanning handpainted aquatint print by Sir Howard Hodgkin on the theme of past present future.
“Everything we’ve been working on for the last couple of years comes together here. It’s not a culmination, because we are continually opening chapters, it’s where we are now and what the future will be”.
CASA LOEWE is located at the intersection of Goya and Serrano streets.
Photographs: “As Time Goes By (Orange)”, unique sugar-lift aquatint with carborundum relief on five hand torn sheets of 35gsm Moulin du Gré paper, by Sir Howard Hodgkin (2009-2014). Courtesy of Howard Hodgkin and Alan Cristea Gallery and photographed by Peter White, London. “Both Halves (A)”, acrylic and oil on canvas (2parts) by Richard Smith (1977). Courtesy of Gazelli Art House and photographed by Peter Mallet. “Sonatas and Interludes”, porcelain vessels with gilding, plaster blocks in aluminium and plexiglass vitrines, by Edmund del Waal (2015).
“LOEWE: Past Present Future” runs through 9 December 2016 at the Villanueva Pavillion, a former greenhouse at Madrid’s Real Jardín Botánico. Built in 1781, it is the most emblematic structure in the royal gardens located next to the famous Prado Museum.
An innovative display system of large acrylic glass boxes shows one-of-a-kind pieces from LOEWE’s archives, exemplyfing the brand’s unión of advanced leather craft and pure functional design, while walls and floors are covered with images evoking the rich history and current momentum of the house, all taken from the new LOEWE book edited by Luis Venegas.
A second section is devoted to 13 color photographs of flower arrangements by Steven Meisel, indicative of the photographer’s special ongoing relationship with LOEWE. Inspired by the life and work of British pioneer Constance Spry –whose unconventional approach, quick mind and irrepressible spirit innovated international floral design in the 1930-50’s- the simultaneous simplicity and exuberance of these images represents the fresh dynamism of LOEWE today.
To celebrate LOEWE’s reinforced presence in the city where it was born 170 years ago, this exhibition opens to the public, encouraging the people of Madrid to rediscover their brand and explore LOEWE’s ever evolving, multi-dimensional character. Among other unique gifts and souvenirs, the new 592-page LOEWE book –spanning the entire history of the house- and a special 2017 calendar with Steven Meisel’s “Flowers” series will be for sale at the exhibit shop.
“LOEWE: Past Present Future” runs through 9 December 2016 at the Real Jardín Botánico, 10h-17,30h.
Photographs: Flowers (August) by Steven Meisel and Past Present Future (2016).
The LOEWE Craft Prize, supported by the LOEWE FOUNDATION and the leading luxury house that began as a collective of craftsmen, wishes to recognise contemporary artisans whose talent, vision and specialised skill will set a new standard for the future.
This annual award is given to the maker of an outstanding work of craftsmanship, selected in competition among entries from around the world. Since the announcement, the award has attracted numerous submissions and the attention from the international art and design community.
The LOEWE FOUNDATION now reveals the winner´s trophy designed by acclaimed British silversmith Alex Brogden, a double bowl inspired by the interaction of the elements with the earth. Brogden’s work has been exhibited internationally and is held in important collections, including that of London’s Victoria and Albert Museum.
All submitted works are required to combine an innovative application of their craft with an original artistic concept within any applied arts area, including but not limited to ceramics, jewelry, lacquer, metal, furniture, textiles and glass.
The winner, selected by a Jury of distinguished figures from the worlds of design, architecture, journalism, criticism and museum curatorship, will receive 50,000 Euros in cash and be highlighted in the ‘LOEWE Craft Prize 2017’ exhibition and catalogue, which will be on display worldwide, along with the works of the 14 finalists selected by an Experts Panel.
Competition for the prize is open to any professional artisan over the age of 18. Entries are being accepted until 7 November.
Registration, info and requirements can be found at www.loewecraftprize.com
Photographs: LOEWE Craft Prize trofeo, by Alex Brogden, 2016.
For more than forty years, designer Vicente Vela gave his all to LOEWE’s creative project working from his office inside the building that housed the firm’s Madrid headquarters on Serrano Street. On the ground floor of that same building, where LOEWE’s emblematic flagship store is still located today, much of his legacy to the fashion house is currently on exhibit.
Following the modernisation that LOEWE went through under the leadership of architect Javier Carvajal – who was the mastermind behind the Serrano flagship renovation in 1958, establishing what would become LOEWE’s modern stamp of “Spanishness” – Vicente Vela took that new spirit of transformation to all corners of the house. Breathing Spanish culture from his pores – he was a prominent oil on canvas painter – Vela allowed the Prado Museum, the aesthetics of hunting, and modernist Barcelona to imbue the designs of handbags, scarves, ties, decorative pieces and travel products. The colour palette of great Spanish painters came to life, reaching the streets for the first time ever and blending into a society finally ready for change and willing to be dazzled.
Vela is remembered most especially for creating the beautiful emblem that gave LOEWE its identity. Stamped on the house’s leather products, the famous four Ls, with their double and magical symmetry, are recognised today the world over. However, we must also remember his years of collaborative work with the great designers who worked at LOEWE during his tenure at the fashion house: Giorgio Armani, Karl Lagerfeld, Dario Rossi, Laura Biagiotti, Roger Vivier, Andrea Pfister and Renzo Zengiaro.
A year after his death, this exhibit showcases Vicente Vela’s universe, including his contributions to LOEWE, as well as his boundless and respectful creativity which flowed freely and unstoppable and gave the Spanish Brand its distinctive identity.
Vicente Vela at LOEWE (1958-1998). Loewe, at 26 Serrano Street. Madrid. Until 1st April 2016. [Monday to Saturday: 10 a.m. to 8:30 p.m. Sundays and Holidays: 11 a.m. to 8 p.m.
Photographs: LOEWE anagram (1970-2014), “Velázquez Collection” Bag (1991) and “Aire LOEWE” (1985) © LOEWE, 2016.
The LOEWE FOUNDATION participates for the first time in Art Basel Miami with ´Chance Encounters´, a project curated by LOEWE´s Creative Director Jonathan Anderson, at the LOEWE Miami Design District store.
´Chance Encounters´ brings together the works of four major historical and contemporary British artists. Potter Lucie Rie (1902-1995) created ceramics with delicate lines and an extreme refined functionality. Her work stands as the heart of the exhibition, and is surrounded by the photographs taken by painter Paul Nash (1889-1946), the large paintings by Rose Wylie (1934) and sculptures by Anthea Hamilton (1978).
‘When I first conceived the idea of the LOEWE store in Miami, I wanted to create an environment in which to bring Spanish history and craft into a modern context. My ultimate goal with LOEWE and the LOEWE FOUNDATION, is to create dialogues with art, craft and other creative fields. This exhibition is a personal snapshot of single moment, bringing together things that have recently lodged in my mind and shaped my thinking. For me art is a lens through which to examine the current moment.’ Creative Director, Jonathan Anderson.
The exhibition has been conceived around the 18th century granary building which LOEWE had transported to the Miami store from a small town on the border between Galicia and Portugal, a perfect marriage of tradition and craftsmanship.
´Chance Encounters´. LOEWE Miami Design District, from 2nd December 2015 to 17th January 2016.
Photographs: Lucie Rie y Hans Coper. Stoneware cup and saucer, ca. 1946-1959. LOEWE Miami Design District. Rose Wylie. Japon Driving, Oil on canvas, 2009.
Jeweler Ramón Puig Cuyàs, accompanied by art critic and historian Daniel Giralt-Miracle, participated in the LOEWE Talk “The human factor in current creation” that took place last week in Loewe Barcelona. This store now houses Ramón Puig´s brooches, fostering a unique opportunity to admire and learn about the work of the Spanish jeweler and his link with the new LOEWE collection.
Ramón Puig explained that from the very beginning he has tried to “make jewelry that would appeal to people who do not like jewelry”. “The value of materials”, so important in this field, is not a priority for him. He believes in modernising jewelry which means “connecting the pieces with their origin, with their symbolism, and avoiding ostentation”. A true artistic “creation is the act of doing it all by yourself, of participating in the whole process”, and “doing things well really makes you happy”.
The jeweler says that “reviewing the past to build the future is key”. He insisted that “in order to transform something we must be aware of where we come from” and he defended the idea of ”recovering old traditions by inserting them in different time frames”.
That was precisely the goal of Jonathan Anderson in his collection created from these jewels. T-shirts feature abstract prints inspired by the work of Ramón Puig Cuyàs, a perfect metaphor for LOEWE’s creative spirit and philosophy.
Exhibition of brooches by Ramón Puig Cuyàs, throughout October 18 at the LOEWE Store in Paseo de Gracia, 35, Barcelona.
Photographs: Ramón Puig Cuyàs and Daniel Giralt-Miracle, brooch by Puig Cuyàs and T-shirt from the LOEWE Fall Winter Men’s Collection 2015 © Poncho Paradela for LOEWE, 2015.
The wise and relaxed conversation between John Allen and journalist Anatxu Zabalbeascoa -leading the LOEWE Talks titled A bag is a landscape– inundated recently the emblematic LOEWE store in Gran Vía, Madrid, and the Galería LOEWE in Barcelona. Using the patterns previously created by British knitter and master weaver John Allen, Jonathan Anderson -LOEWE’s Creative Director- has designed a new collection. Allen’s flat drawings -created to be hung on the walls, as carpets- have developed into accessories. “I couldn’t imagine my designs as three-dimmensional objects”, said Allen. Besides beach towels and totes, Allen’s colours have reached wallets, key-rings or espadrilles. The John Allen Collection, with British landscapes drifting towards abstraction, reveal the understanding between Allen and Anderson. “We trusted each other”, explains Allen. “It was like giving him my baby”.
Designer, craftsman, weaver… Allen does not care what other people call him. “I see myself as an artist, but that could seem very pretentious. I generate ideas for others”, he insists with remarkable humbleness. Moreover, he gets inspired “from everything” but his main creative source is colour. “Colours make me emotional, it´s about pushing boundaries”, he says. But as an artistic tool, explains Allen, “colour cannot be taught, we cannot learn to enjoy colours”. Allen has taught at the Royal College of Art, whose knitting department he also founded, until his retirement in 1989.
John Allen is an expert in reinventing himself, and he admits to keep certain “freshness” towards his work, perhaps emphasised by “having been working with younger people for so long”. “People never chase, never move on”, he complains. “I am somebody whose attitude has changed over the years. I am a man of the future”. When Zabalbeascoa asked him how we will perceive this collection in the next years, Allen was lost in thought, as if thinking ahead. Then he smiled and said: “I think it will age quite well”. Among all his works, Falling Leaves is “my favourite design I have ever done”. That’s why he carries his bag everywhere, because -he laughs- everytime somebody stops and says, ‘Oh! Where is that great bag from?’”.
Photographs: Cornish Harbour beach towel and canvas Falling Leaves duffle, John Allen Collection Spring Summer 2015 © LOEWE, 2015. LOEWE Talks A bag is a landscape with John Allen and Anatxu Zabalbeascoa at Galería LOEWE in Barcelona © Yolanda Muelas for LOEWE, 2015.