On April 10th, the winner of the first edition of the LOEWE Craft Prize was announced at COAM (Colegio Oficial de Arquitectos de Madrid). The piece ‘Tree of Life 2’ by Ernst Gamperl, born in Germany in 1965, was selected as the winning entry among 26 finalists evaluated by a distinguished jury composed of leading figures from the worlds of design, architecture, journalism and museum curatorship.
The Jury also agreed upon giving two special mentions.
One special mention to Yoshiaki Kojiro: ‘The jury recognised the exercise of research, embracing risk and innovation by mixing materials to achieve a shape that is ultimately a structure of experimentation.’
Another special mention to Artesanías Panikua. The statement from the jury explains: ‘The second special mention is for a piece capable of arousing feelings before one even begins to rationalise it. Apart from its emotional impact, the piece speaks of a collective cultural legacy, demonstrating that craftsmanship with artistic ambition should have no material limits; straw can be just as important as gold.’
All 26 finalists of the LOEWE Craft Prize are being featured in an exhibition held at the COAM in Madrid. Exhibition open from April 11 to May 9, 12:00 to 20:00. More information on loewecraftprize.com. Follow us on instagram @loewefoundation
More information on loewecraftprize.com. Follow us on instagram @loewefoundation
CASA LOEWE, located in the heart of the Salamanca district in Madrid, is the largest and first flagship in Spain that follows the new store concept introduced by Jonathan Anderson and presents a selection of works from the LOEWE FOUNDATION Art Collection.
“I was involved in all aspects down to small details, technical things and every material used”, says Anderson. “It’s a very important project to me, because It is about reconnecting with where LOEWE is from.” A serene backdrop of warm neutral materials, serve to offset original British antiques, an important selection of artworks, and LOEWE’s vast product offering.
Among the art chosen by Anderson and acquired especially for the space are Works by Edmund de Waal, Richard Smith, Gloria García Lorca and perhaps most prominently, a wall-spanning handpainted aquatint print by Sir Howard Hodgkin on the theme of past present future.
“Everything we’ve been working on for the last couple of years comes together here. It’s not a culmination, because we are continually opening chapters, it’s where we are now and what the future will be”.
CASA LOEWE is located at the intersection of Goya and Serrano streets.
Photographs: “As Time Goes By (Orange)”, unique sugar-lift aquatint with carborundum relief on five hand torn sheets of 35gsm Moulin du Gré paper, by Sir Howard Hodgkin (2009-2014). Courtesy of Howard Hodgkin and Alan Cristea Gallery and photographed by Peter White, London. “Both Halves (A)”, acrylic and oil on canvas (2parts) by Richard Smith (1977). Courtesy of Gazelli Art House and photographed by Peter Mallet. “Sonatas and Interludes”, porcelain vessels with gilding, plaster blocks in aluminium and plexiglass vitrines, by Edmund del Waal (2015).
“LOEWE: Past Present Future” runs through 9 December 2016 at the Villanueva Pavillion, a former greenhouse at Madrid’s Real Jardín Botánico. Built in 1781, it is the most emblematic structure in the royal gardens located next to the famous Prado Museum.
An innovative display system of large acrylic glass boxes shows one-of-a-kind pieces from LOEWE’s archives, exemplyfing the brand’s unión of advanced leather craft and pure functional design, while walls and floors are covered with images evoking the rich history and current momentum of the house, all taken from the new LOEWE book edited by Luis Venegas.
A second section is devoted to 13 color photographs of flower arrangements by Steven Meisel, indicative of the photographer’s special ongoing relationship with LOEWE. Inspired by the life and work of British pioneer Constance Spry –whose unconventional approach, quick mind and irrepressible spirit innovated international floral design in the 1930-50’s- the simultaneous simplicity and exuberance of these images represents the fresh dynamism of LOEWE today.
To celebrate LOEWE’s reinforced presence in the city where it was born 170 years ago, this exhibition opens to the public, encouraging the people of Madrid to rediscover their brand and explore LOEWE’s ever evolving, multi-dimensional character. Among other unique gifts and souvenirs, the new 592-page LOEWE book –spanning the entire history of the house- and a special 2017 calendar with Steven Meisel’s “Flowers” series will be for sale at the exhibit shop.
“LOEWE: Past Present Future” runs through 9 December 2016 at the Real Jardín Botánico, 10h-17,30h.
Photographs: Flowers (August) by Steven Meisel and Past Present Future (2016).
The LOEWE Craft Prize, supported by the LOEWE FOUNDATION and the leading luxury house that began as a collective of craftsmen, wishes to recognise contemporary artisans whose talent, vision and specialised skill will set a new standard for the future.
This annual award is given to the maker of an outstanding work of craftsmanship, selected in competition among entries from around the world. Since the announcement, the award has attracted numerous submissions and the attention from the international art and design community.
The LOEWE FOUNDATION now reveals the winner´s trophy designed by acclaimed British silversmith Alex Brogden, a double bowl inspired by the interaction of the elements with the earth. Brogden’s work has been exhibited internationally and is held in important collections, including that of London’s Victoria and Albert Museum.
All submitted works are required to combine an innovative application of their craft with an original artistic concept within any applied arts area, including but not limited to ceramics, jewelry, lacquer, metal, furniture, textiles and glass.
The winner, selected by a Jury of distinguished figures from the worlds of design, architecture, journalism, criticism and museum curatorship, will receive 50,000 Euros in cash and be highlighted in the ‘LOEWE Craft Prize 2017’ exhibition and catalogue, which will be on display worldwide, along with the works of the 14 finalists selected by an Experts Panel.
Competition for the prize is open to any professional artisan over the age of 18. Entries are being accepted until 7 November.
Registration, info and requirements can be found at www.loewecraftprize.com
Photographs: LOEWE Craft Prize trofeo, by Alex Brogden, 2016.
For more than forty years, designer Vicente Vela gave his all to LOEWE’s creative project working from his office inside the building that housed the firm’s Madrid headquarters on Serrano Street. On the ground floor of that same building, where LOEWE’s emblematic flagship store is still located today, much of his legacy to the fashion house is currently on exhibit.
Following the modernisation that LOEWE went through under the leadership of architect Javier Carvajal – who was the mastermind behind the Serrano flagship renovation in 1958, establishing what would become LOEWE’s modern stamp of “Spanishness” – Vicente Vela took that new spirit of transformation to all corners of the house. Breathing Spanish culture from his pores – he was a prominent oil on canvas painter – Vela allowed the Prado Museum, the aesthetics of hunting, and modernist Barcelona to imbue the designs of handbags, scarves, ties, decorative pieces and travel products. The colour palette of great Spanish painters came to life, reaching the streets for the first time ever and blending into a society finally ready for change and willing to be dazzled.
Vela is remembered most especially for creating the beautiful emblem that gave LOEWE its identity. Stamped on the house’s leather products, the famous four Ls, with their double and magical symmetry, are recognised today the world over. However, we must also remember his years of collaborative work with the great designers who worked at LOEWE during his tenure at the fashion house: Giorgio Armani, Karl Lagerfeld, Dario Rossi, Laura Biagiotti, Roger Vivier, Andrea Pfister and Renzo Zengiaro.
A year after his death, this exhibit showcases Vicente Vela’s universe, including his contributions to LOEWE, as well as his boundless and respectful creativity which flowed freely and unstoppable and gave the Spanish Brand its distinctive identity.
Vicente Vela at LOEWE (1958-1998). Loewe, at 26 Serrano Street. Madrid. Until 1st April 2016. [Monday to Saturday: 10 a.m. to 8:30 p.m. Sundays and Holidays: 11 a.m. to 8 p.m.
Photographs: LOEWE anagram (1970-2014), “Velázquez Collection” Bag (1991) and “Aire LOEWE” (1985) © LOEWE, 2016.